2018,
05,
No.14
35-37
服装设计教学中加强市场细分观念的重要性
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发布时间：
2018-10-28
出版时间：
2018-10-28
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摘要：
针对更细分的市场来设计服饰产品是未来服装设计的必然。因此,在服装设计的教学中仅教学生设计原理和服装制作工艺已经远远不能满足服装公司对设计人才的要求,服装设计师需要充分了解所属品牌的市场定位,结合自己的设计创新能力才能设计出消费者接受的产品。
Abstract：It is inevitable for the future clothing design to design clothing products for the more subdivided market. Therefore, in the teaching of fashion design, it is far from enough to meet the requirements of fashion companies for design talents to only teach students design principles and fashion production techniques. Fashion designers need to fully understand the market positioning of their brands and combine their own design innovation ability to design products accepted by consumers.
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基本信息:
中图分类号:TS941.2-4;G642
引用信息:
[1]王明明.服装设计教学中加强市场细分观念的重要性[J].时尚设计与工程,2018,No.14(05):35-37.
发布时间：
2018-10-28
出版时间：
2018-10-28