时尚设计与工程

目前，我国重视文化产业的发展与创新。在此背景下，博物馆的文创事业也迈入新阶段。其中，以故宫文创最具有代表性。近年来，北京故宫文创成为热门，其产品的创新型开发模式成为博物馆文创的典型案例。基于4P理论，从市场营销角度反推故宫文创产品的设计与开发模式，梳理故宫文创设计开发模型，为我国博物馆文创产品提供了参考。

At present, China attaches great importance to the development and innovation of the cultural industry. Against this background, the cultural and creative industry of museums has also entered a new stage, with the Palace Museum being the most representative. In recent years, the cultural and creative activities of the Forbidden City in Beijing have become popular, and the innovative development model of its products has become a typical case of museum cultural and creative activities. Based on the 4P theory, the design and development mode of cultural and creative products of the Forbidden City is pushed back from the perspective of marketing, and the design and development model of cultural and creative products of the Forbidden City is sorted out, which provides references for the design of cultural and creative products in museums in China.