时尚设计与工程

以情感化设计理论为核心，分析国内文创产品的现状及应用，并结合消费者的情感需求展开研究，深入挖掘云南地区瓦猫文化，探索“云南瓦猫”文创设计的思路与方法，制定基于情感化理论的“云南瓦猫”文创设计策略，阐明情感化设计融入的必要性。

Based on the theory of emotional design, the present situation and application of domestic cultural and creative products and the emotional needs of consumers were analyzed. The Tile Cat culture in Yunnan region was explored, the ideas and methods of the cultural and creative design of Yunnan Tile Cat were found out, and the design strategy of Yunnan Tile Cat was made based on the emotional theory, indicating the necessity of integrating the emotional design.