时尚设计与工程

人工智能（AI）技术的深入应用为文创产品设计开发注入了新活力。台儿庄战役作为我国重要红色革命事件之一，其红色精神与文物史料具有典型性，但当前面临产品创新不足、营销意识薄弱等发展瓶颈。通过AI技术赋能台儿庄红色文创产品的数字化设计，并提出有效推广策略，以实现其红色文化的创新传承。

The in-depth application of artificial intelligence(AI) technology has injected new vitality into the design and development of cultural and creative products. As one of the critical red revolutionary events in China, the battle of Taierzhuang with its representative red spirit and historical relics, currently faces development bottlenecks such as insufficient product innovation and weak marketing awareness. The digital design of red cultural and creative products related to the battle of Taierzhuang was optimized by AI technology, and effective promotion strategies were proposed to achieve the innovative inheritance of its red culture.